Join a growing network of authorized dealers selling premium commercial truck tires with factory-direct pricing, competitive margins, and full marketing support.
The commercial truck tire market in the United States is dominated by a handful of legacy brands that rely on multi-tier distribution networks with layers of middlemen between the factory and the end user. Each layer adds cost, reduces margin, and distances the dealer from the manufacturer. Hanksugi operates on a fundamentally different model. As the manufacturer, we sell factory-direct to our authorized dealer network, eliminating the distributor markup and giving our dealers a structural pricing advantage that translates directly into better margins and more competitive retail pricing.
Hanksugi has been manufacturing commercial truck tires since 2000, with production capacity exceeding 4 million TBR tires per year. Our tires are certified in over 80 countries and carry DOT, SmartWay, NOM, E-Mark, INMETRO, and numerous other international certifications. This is not a startup brand. This is an established global manufacturer that is actively expanding its dealer network in the United States to meet growing demand from fleets and owner-operators who are discovering the value proposition of Hanksugi tires.
Our dealer partners consistently report that Hanksugi tires are among the easiest products in their lineup to sell. The combination of competitive pricing, strong mileage performance, SmartWay verification on key models, and a retread guarantee that protects the customer's casing investment creates a compelling value story that resonates with cost-conscious fleet managers. When your customers can run a Hanksugi tire for comparable mileage to major brands at a significantly lower cost per mile, and then retread the casing two or three times, the total cost of ownership argument sells itself.
Buy directly from the manufacturer with no middlemen, no distributor markup, and no multi-tier pricing. Your cost basis is as low as it gets in the commercial tire industry, giving you room for healthy margins and competitive retail pricing.
Hanksugi dealer margins are among the best in the commercial truck tire industry. Because there are no distribution layers eating into the pricing structure, our dealers retain more margin per tire than they typically earn on comparable products from legacy brands.
Every authorized dealer receives defined territory protection to prevent market saturation. You build your Hanksugi business knowing that your territory is yours, and that neighboring dealers will not undercut your local market.
Receive product brochures, digital marketing assets, point-of-sale materials, and co-branded advertising support. Your business is also listed in the Hanksugi dealer locator, driving qualified leads directly to your location.
Hanksugi provides comprehensive product training for your sales and service teams. Learn the technical specifications, competitive advantages, and selling points that help your team close deals with fleet managers and owner-operators.
Every tire you sell is backed by the Hanksugi warranty program including mileage warranty, workmanship coverage, and a casing retread guarantee. This gives your customers confidence and reduces your post-sale service burden.
Hanksugi works with dealers of all sizes, from single-location tire shops serving a local market to multi-state distributors with national reach. We evaluate each application individually based on the following criteria. Meeting every requirement is not mandatory -- we consider the overall strength of the application and the potential for a successful partnership.
Hear from authorized Hanksugi dealers across the country about their experience partnering with us.
We switched to Hanksugi as our primary commercial tire line two years ago and it was one of the best business decisions we have made. The factory-direct pricing gives us margins we cannot get with any other brand, and our fleet customers keep coming back because the tires perform. The HS88 is our top seller by far.
The territory protection is what convinced me to sign on. With other brands, I was constantly competing with other dealers on price in the same area. With Hanksugi, my territory is protected and I can focus on building relationships with fleet managers instead of racing to the bottom on pricing.
The retread guarantee is a massive selling point. When I tell fleet managers that Hanksugi guarantees two retreads on every casing, it changes the total cost of ownership conversation completely. They see the math and it is hard to argue against. Our Hanksugi volume has grown every quarter since we started.
What sets Hanksugi apart from other brands I carry is the support. When I have a question about a product or need help with a fleet presentation, I can pick up the phone and talk to someone who knows tires. There are no call centers or automated systems. Real people who understand the business.
Complete the form below to apply for authorized Hanksugi dealer status. A regional sales manager will contact you within 3 to 5 business days to discuss your application.
Prefer to reach out directly? Call +1 (561) 340-9030 or email juan@hanksugi.com
Common questions about becoming an authorized Hanksugi tire dealer.
Hanksugi dealer applicants should have experience in commercial truck tire retail or wholesale, a physical facility for tire storage and service, demonstrated financial stability, and the ability to maintain adequate inventory levels. We evaluate each application individually and work with dealers of all sizes, from single-location tire shops to multi-state distributors.
Yes. Hanksugi provides territory protection to authorized dealers to prevent market saturation and ensure each dealer has a viable customer base. Territory assignments are based on geographic area, population density, and commercial vehicle traffic patterns. This protection helps dealers build their Hanksugi business with confidence.
Hanksugi offers competitive dealer margins that are among the best in the commercial truck tire industry. Because Hanksugi is the manufacturer selling factory-direct with no middlemen, dealers receive pricing that allows for healthy margins while remaining competitive against major brands. Specific margin details are provided during the application review process.
Yes. Hanksugi provides comprehensive marketing support including product brochures, digital marketing assets, point-of-sale materials, co-branded advertising opportunities, and inclusion in the Hanksugi dealer locator on our website. We also offer product training to help your sales team effectively communicate the Hanksugi value proposition.
The dealer application process typically takes 1 to 2 weeks from submission to approval. After receiving your application, a Hanksugi regional sales manager will contact you to discuss your business, territory, and goals. Once approved, initial inventory orders can usually ship within 2 to 4 weeks depending on product availability and your location.