Privacy Policy

How Hanksugi Tire USA collects, uses, and protects your personal information

Last updated: April 2026

Hanksugi Tire USA ("we," "us," or "our") operates the website located at www.hanksugi.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with our services. By using our website, you agree to the practices described in this policy.

1. Information We Collect

Information you provide directly: When you fill out a contact form, request a quote, use our dealer locator, or subscribe to updates, we may collect the following personal information:

  • Full name
  • Email address
  • Phone number
  • Company or business name
  • Fleet size and tire requirements
  • Mailing address or service location
  • Any additional details you include in message fields

Information collected automatically: When you browse our website, we may automatically collect certain technical data, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website or search engine
  • Pages visited and time spent on each page
  • Date and time of your visit
  • Device type (desktop, tablet, or mobile)
  • Cookie identifiers and similar tracking data

2. How We Use Your Information

We use the information we collect for the following purposes:

  • Respond to your inquiries, quote requests, and customer service communications
  • Connect you with authorized Hanksugi dealers in your area when you request dealer contact
  • Process and fulfill wholesale or fleet order requests
  • Improve our website functionality, content, and user experience
  • Analyze website traffic patterns and usage trends
  • Send periodic marketing communications about products, promotions, and industry updates
  • Maintain the security and integrity of our website
  • Comply with legal obligations and enforce our terms

If you receive marketing emails from us, you may opt out at any time by clicking the "unsubscribe" link included in each email or by contacting us directly at juan@hanksugi.com.

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device when you visit a website.

Types of cookies we use:

  • Essential cookies: Required for basic website functionality such as navigation, language preferences, and form submissions. These cookies cannot be disabled without affecting site performance.
  • Analytics cookies: Help us understand how visitors interact with our website by collecting anonymized usage data. We use this information to improve page content and site structure.
  • Preference cookies: Remember your settings such as language selection and display preferences so you do not have to re-enter them on subsequent visits.

Managing cookies: You can control or delete cookies through your browser settings. Most browsers allow you to block all cookies, accept all cookies, or receive a notification before a cookie is stored. Please note that disabling essential cookies may limit certain website features. Refer to your browser's help documentation for instructions on managing cookie preferences.

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:

  • Authorized dealers: When you specifically request to be connected with a Hanksugi dealer through our dealer locator or contact forms, we share your contact details with the relevant dealer so they can respond to your inquiry.
  • Service providers: We work with trusted third-party companies that assist us with website hosting, analytics, email delivery, and customer relationship management. These providers are contractually obligated to protect your data and may only use it to perform services on our behalf.
  • Legal requirements: We may disclose your information if required to do so by law, regulation, legal process, or enforceable governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your data.

5. Data Security

We take the protection of your personal information seriously. Our website uses SSL (Secure Sockets Layer) encryption to secure data transmitted between your browser and our servers. We implement reasonable administrative, technical, and physical safeguards designed to protect your information against unauthorized access, alteration, disclosure, or destruction.

However, no method of electronic transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. We encourage you to use strong passwords and exercise caution when sharing personal data online.

6. Children's Privacy

Our website and services are designed for business professionals in the commercial trucking industry and are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected data from a child under 13, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us at juan@hanksugi.com.

7. Third-Party Links

Our website may contain links to third-party websites, including dealer websites, social media platforms, industry resources, and shipping or logistics providers. These external sites operate independently and have their own privacy policies and terms of use. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policy of every site you visit after leaving our website.

8. Your Rights

Depending on your location, you may have certain rights regarding the personal information we hold about you. These rights may include:

  • Access: You may request a copy of the personal information we have collected about you.
  • Correction: You may ask us to correct or update any inaccurate or incomplete personal information.
  • Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Opt-out: You may opt out of receiving marketing communications from us at any time.

To exercise any of these rights, please contact us at juan@hanksugi.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

9. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with specific rights regarding your personal information:

  • Right to know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the sources from which we collected it, our business purpose for collecting it, and the categories of third parties with whom we have shared it.
  • Right to delete: You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions provided by law.
  • Right to opt out of sale: Hanksugi Tire USA does not sell personal information to third parties. As such, there is no need to opt out of the sale of your data.
  • Right to non-discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you services, charge different prices, or provide a different quality of service because you exercised your privacy rights.

To submit a CCPA request, please email us at juan@hanksugi.com or call us at +1 (561) 340-9030. We may need to verify your identity before processing your request.

10. Florida Privacy Rights

If you are a Florida resident, the Florida Digital Bill of Rights (FDBR) provides you with additional privacy protections. Under this law, you have the right to:

  • Confirm whether we are processing your personal data and access that data
  • Correct inaccuracies in your personal data
  • Request deletion of your personal data
  • Obtain a copy of your personal data in a portable and readily usable format
  • Opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, or profiling that produces legal or similarly significant effects

Hanksugi Tire USA does not sell personal data and does not engage in profiling that produces legal effects. To exercise your rights under the FDBR, please contact us using the information provided in Section 14 of this policy. We will respond to verified requests within the timeframe required by Florida law.

11. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Specific retention periods depend on the type of data and how it is used:

  • Contact form submissions: Retained for up to 3 years from the date of your last interaction with us, unless you request earlier deletion.
  • Quote and order inquiries: Retained for up to 5 years to support ongoing business relationships and warranty obligations.
  • Marketing communications: Your email address is retained until you unsubscribe or request removal from our mailing list.
  • Website analytics data: Anonymized analytics data may be retained indefinitely for trend analysis and website improvement purposes.

When personal information is no longer needed, we securely delete or anonymize it in accordance with our data management practices.

12. International Users

Hanksugi Tire USA is based in the United States, and our website and services are primarily directed at customers in the United States and Latin America. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and providing your information, you consent to the transfer and processing of your data in the United States. We will take reasonable steps to ensure your information receives an adequate level of protection regardless of where it is processed.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

Your continued use of our website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

14. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We will make every effort to respond to your inquiry within a reasonable timeframe.